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A Better Mousetrap
Conventional wisdom says find a niche. Don't go where the
market is saturated. And that makes a lot of sense. But for
every rule there are exceptions. I remember when Google first came onto the scene. At the
time Alta Vista was king. When you thought search engine you
thought Alta Vista. And then, wham! Along came this search
engine that was not only much easier to use but also gave
much better results. You could type in anything and be
confident you'd get the results you wanted each and
everytime. And today Google is king. Why? Because they
provided a much better product. Back when I was growing up there was only one brand of
yoghurt you could buy. And it was pretty awful. You'd be
lucky if you got a small bit of strawberry in the strawberry
yoghurt. Then this other brand of yoghurt came along. It was
cheaper, delicious, and it was chock full of fruit. Let me
tell you, it took off like a rocket. So don't ignore a market just because it's not a niche. If
you can make something that is a lot better than what's
already out there then go for it. For example auction sites
and dating sites are hot right now. But they're dominated by
big boys like eBay and Date.com. Not only that, they all
work in the same way. But if you can think of a much better
way of doing a dating site or an auction site then go for
it. Find out how one web site averages over $27,000USD in revenue per month with only around 100 visitors a day. Visit kdaviesnz.com and download this essential *FREE* report today!
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